Account Types
A2 offers three types of accounts to accommodate services of various scales:
- Administrator: Account management, ability to link advertiser/retailer accounts
- Retailer: Advertiser budget management, placement management, placement analytics, allocation approval
- Advertiser: Campaign management, creative management, campaign analytics, allocation to placement requests
This structure allows large-scale services to designate different managers for each element and enables external advertisers to manage campaigns with allocated budgets. For example, an administrator overseeing the entire service, a retailer managing specific advertiser groups and ad inventories, and external advertisers directly promoting their products can all use permissions and features appropriate to their roles.
Budget
What is A2 Advertising Budget?
A2’s advertising budget is virtual money designed to efficiently manage the costs required for running advertising campaigns. When administrators or retailers allocate budget to advertiser accounts, advertisers can use it to operate various advertising campaigns. Through permission settings, retailer accounts can also operate campaigns, and budgets can be allocated to retailer accounts as well.
How to Allocate Budget
From an administrator or retailer account, navigate to the “Advertiser List” menu and click the edit information button of the advertiser to whom you want to allocate budget.