A2: Audience Targeting Guide
What is Audience Targeting?
Audience targeting refers to the process of defining specific users and showing them advertisements at the right time to ensure the success of an advertising campaign. The A2 platform helps advertisers deliver effective messages to their target audience, maximizing campaign performance and amplifying the impact of their ads. Additionally, it provides an API to efficiently process and upload large amounts of data, enabling advertisers to manage their audience directly.
With its Automatic Selection feature, the A2 platform uses machine learning models to analyze user behavior data and automatically identify the optimal audience. This allows advertisers to target suitable user groups with high accuracy, even without explicitly defining their targets.
Advanced Targeting
By default, the A2 platform’s machine learning model targets campaigns automatically. However, advertisers can activate the Advanced Targeting option to manually select audience segments. This feature enables advertisers to focus on clearly defined target groups, creating and specifying attributes and segments as needed for precise campaign settings.
Advanced targeting is particularly effective when a customized targeting strategy is required for specific user groups or when detailed adjustments are needed to meet campaign requirements.
Key Terminologies
The A2 platform uses four key concepts—Audience, Audience Attribute, Audience Attribute Value, and Audience Segment—to effectively implement audience targeting. These elements can be flexibly defined according to user requirements, offering a high degree of targeting freedom.
Audience
An audience refers to the specific users an ad campaign aims to reach. The audience is characterized by predefined attributes and their corresponding values, enabling advertisers to target specific user groups effectively.
Audience Attribute
An audience attribute defines characteristics of a specific user.
Example: Age, Gender, Interest.
Audience Attribute Value
Audience attribute values are specific possible values of each attribute.
Example: Values for the Age attribute might be 20s, 30s.
Audience Segment
An audience segment is a concept used to define and manage specific groups of audiences for an ad campaign. It represents a group of users who will be exposed to the ads. Audience segments are used to separate and subdivide various audience groups according to the campaign’s goals, ensuring that campaigns are delivered to the right users to maximize advertising efficiency.
Audience segments are typically created based on user characteristics, such as age, gender, interests, and location. The A2 platform provides an intuitive and flexible way to configure audience segments using attributes and a list of permissible values for those attributes.
For an audience to be included in a specific segment, its attribute values must match the permissible value list defined in the segment. This allows advertisers to subdivide user groups and precisely target them according to campaign goals.
Example: If the Age attribute has values [20s, 30s] and the Interest attribute has values [Sports, Music, Movies], users who are in their 20s or 30s and have an interest in any of Sports, Music, or Movies would be included in the segment.
How to Add Audience / Audience Attribute / Audience Segment
Let’s set up audience targeting for the “Healthy Lifestyle Deals” campaign. Follow the steps below to define audience attributes, segments, and register audiences.
Add Audience Attributes
First, define the audience attributes to be used in the campaign. In this example, we use the following attributes:
- Age (age): 20s, 30s, 40s, 50s
- Gender (gender): M (Male), F (Female), UNKNOWN
- Interests (interests): travel, fashion, music, fitness, mindfulness, nutrition
Register Audiences
Based on the attributes defined above, register an audience. For example, create an audience for “Males in their 40s who are interested in travel, mindfulness, and nutrition.”
Register Audience Segments
Create an audience segment to target a specific group of users. In this example, use the following settings to create a segment:
- Segment Name:
40-50s-wellbeing-men - Target Attributes:
- age:
40s,50s - gender:
M - interests:
fitness,mindfulness,nutrition
- age:
Assign Segment to Campaign
Finally, assign the segment (40-50s-wellbeing-men) created above to the “Healthy Lifestyle Deals” campaign. This ensures that the campaign targets males aged 40-50 who are interested in wellbeing-related topics.
Bulk Data Upload Guide
You can quickly and efficiently register or delete large sets of audience data using the API.
Go to Bulk Registration API Reference Documentation
Constraints
- Currently, audience targeting is limited to string-type attribute values and only supports inclusion-based relationships. In the future, support for more advanced operations, such as compound conditions, numerical comparisons, and range specifications, will be added.
- Ads may currently be shown to audiences not belonging to the defined audience segment. This occurs with a very low probability, and more precise matching capabilities will be provided in the future