A2: Audience Targeting Guide
What is Audience Targeting?
Audience targeting refers to the process of defining specific users and exposing them to ads at the right moment to ensure the success of an ad campaign. The A2 platform supports advertisers in delivering the most effective messages to their target users through targeting, optimizing campaign performance, and maximizing the impact of ads. It also provides APIs to efficiently process and upload large datasets, allowing advertisers to manage their audience directly.
Audience Targeting Modes
Automatic Selection
The automatic selection mode utilizes machine learning models based on user behavior data to automatically select the optimal audience. Its key advantages include improved efficiency and accuracy in targeting and the ability to quickly identify appropriate user groups based on advertiser goals. This method is particularly useful during the early stages of a campaign when target settings may not be clear or when adapting to rapidly changing user behavior patterns.
Manual Selection
Advertisers manually select predefined audience segments to target their campaigns. This approach is suitable for focusing on clearly defined target groups, enabling advertisers to create and assign audience attributes and segments directly.
Key Terminologies
The A2 platform uses four key concepts—Audience, Audience Attribute, Audience Attribute Value, and Audience Segment—to effectively implement audience targeting. These elements can be flexibly defined according to user requirements, offering a high degree of targeting freedom.
Audience
An audience refers to the specific users an ad campaign aims to reach. The audience is characterized by predefined attributes and their corresponding values, enabling advertisers to target specific user groups effectively.
Audience Attribute
An audience attribute defines characteristics of a specific user.
Example: Age, Gender, Interest.
Audience Attribute Value
Audience attribute values are specific possible values of each attribute.
Example: Values for the Age attribute might be 20s, 30s.
Audience Segment
An audience segment is a concept used to define and manage specific groups of audiences for an ad campaign. It represents a group of users who will be exposed to the ads. Audience segments are used to separate and subdivide various audience groups according to the campaign’s goals, ensuring that campaigns are delivered to the right users to maximize advertising efficiency.
Audience segments are typically created based on user characteristics, such as age, gender, interests, and location. The A2 platform provides an intuitive and flexible way to configure audience segments using attributes and a list of permissible values for those attributes.
For an audience to be included in a specific segment, its attribute values must match the permissible value list defined in the segment. This allows advertisers to subdivide user groups and precisely target them according to campaign goals.
Example: If the Age attribute has values [20s, 30s] and the Interest attribute has values [Sports, Music, Movies], users who are in their 20s or 30s and have an interest in any of Sports, Music, or Movies would be included in the segment.
How to Add Audience / Audience Attribute / Audience Segment
Bulk Data Upload Guide
You can quickly and efficiently register or delete large sets of audience data using the API.
Go to Bulk Registration API Reference Documentation
Constraints
- Currently, audience targeting is limited to string-type attribute values and only supports inclusion-based relationships. In the future, support for more advanced operations, such as compound conditions, numerical comparisons, and range specifications, will be added.
- Ads may currently be shown to audiences not belonging to the defined audience segment. This occurs with a very low probability, and more precise matching capabilities will be provided in the future