Campaign

A2: Campaign Guide

A campaign is an advertising activity unit that allows advertisers to execute specific ads and measure performance according to their set goals. Through campaigns on the A2 platform, various advertising goals can be efficiently achieved, and goals can be continuously optimized based on detailed performance data.

Campaign Goals

Campaign goals can vary depending on the performance indicators desired by the advertiser. Each goal serves as an important criterion for measuring advertising performance.

• Impressions: Aims to show the ad to as many people as possible. Useful for increasing brand awareness.
• Clicks: Sets a goal for how many clicks the ad receives. Click goals are effective in encouraging users to explore more information about the ad.
• Conversions: Measures how many users complete the desired action (e.g., purchase, sign-up) through the ad. Conversion goals are important indicators for evaluating the final performance of the ad.

Detailed Settings

When setting up a campaign, you can specify the details of the campaign through the following items. This allows you to clearly set the advertising budget, target, schedule, etc.

• Name: The name of the campaign. It is recommended to write it clearly for easy distinction during management and analysis.
• Description: Briefly summarizes the campaign’s goals, target, and strategy. This allows the campaign’s purpose to be shared within the team.
• Budget: The total advertising budget allocated to the campaign. The budget affects the frequency and duration of ad exposure.
• Campaign Period: Sets the start and end dates when the campaign will be active. Period settings allow for effective budget distribution and ad execution at the desired timing.

Campaign Detail Screen Description

The campaign management screen provides various information to check the status and performance of the set campaign in real-time.

• Metrics: Provides key campaign metrics for the last 3 days in graphs and figures. This allows you to evaluate how well the campaign is achieving its set goals. Key metrics include the number of impressions, clicks, and conversions.
• Campaign Information: Displays basic information such as the campaign owner, name, budget, goals, and schedule. This information is based on the input during campaign setup and allows for easy verification of the overall campaign settings.
  • You can click the Edit Campaign button on the right to modify the campaign information.
• Creative List: Shows the list and status of each ad creative included in the campaign. You can check the type, name, and status of each creative and create or delete them.
• Allocation: Displays information about the placements and targeted ad positions assigned to the campaign. Placement information is a crucial factor for improving campaign efficiency, allowing for better performance by assigning ads to appropriate placements.

Through this information, you can comprehensively understand the campaign’s setup status and real-time performance, and adjust each metric and setting as needed to more effectively achieve the campaign’s goals.

‍